BEST GOOGLE ADSENSE ALTERNATIVES IN 2018 FOR INCREASING REVENUE

Pretty much every digital publisher on the planet wants to find new ways to increase their website ad revenue. Traditionally, Google AdSense has served as one of the top sources of ad demand for publishers of all shapes and sizes. However, often publishers will look for Google AdSense alternatives to improve their bottom line.

Google AdSense alternatives are typically sought after for a few different reasons. Publishers want to add competition to their existing AdSense ads on their site, they have trouble meeting some type of Google requirement, or they simply want to explore other networks or solutions to see how the revenue compares vs. AdSense.

Below, I’ll list the 5 AdSense alternatives that are most likely to serve as solutions to all the reasons above. All 5 have the potential to outperform AdSense given the right conditions.

1.) AMAZON NOW PROVIDES TWO COMPETITIVE ALTERNATIVES

The first — and most common form of alternative to AdSense that Amazon provides — is the Amazon Affiliates program.

Amazon Affiliates allows publishers to essentially make a commission off of Amazon products.

It works like this…

1. Publisher mentions , displays, or describes a product available on Amazon on their website
2. The publisher uses an Amazon Affiliate link to hyperlink the product to the Amazon store
3. The Publisher earns a commision from anything that is bought by users that visit Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more from that link

There are blogs and websites that fuel their entire bottom line with Amazon Affiliate revenue. In fact, some sites earn more revenue from affiliate product links than display ads.

The downside of Amazon Affiliate revenue is that it is all based on speculation. You could accumulate thousands of clicks and theoretically never earn a dime.

Visitors must make purchases from Amazon for the publisher to earn money. Is it worth it to send visitors away from your site in return for nothing?

Every publisher will have to look at how they use affiliate links, and the revenue they collect, for them to make this evaluation on their website.

AMAZON PUBLISHER SERVICES™ OFFERS DIRECT COMPETITION TO ADSENSE

Amazon Publisher Services is Amazon’s new venture into digital display advertising.

Amazon started very aggressively in this space and has since quickly grown their share of the digital advertising marketing.

Amazon Publisher Services essentially offers a product to digital content creators very similar to Google AdSense. It operates on a single tag.

Publishers shopw Amazon display advertisements on their site in return for CPM ad revenue.

Amazon positions the product as…

“Access unique demand from Amazon and SSPs with one contract, one integration, and receive one check.”

Amazon claims to have higher CPMs than AdSense and has opened the program up to any publishers interested in applying for the program. Ezoic customers that have Amazon Publisher Services accounts can link them with the Mediation App and have them compete directly with each other.