Does Google SEO rank itself?

Google SEO starts ranking websites automatically when they see you following the rules set uo by them.

When you create a new landing page or lets say a webpage and you want that particular webpage to rank high in SERPs (search engine result pages).

Firstly you have to get it indexed by the google by submitting the web-page to google under Submit to google URL.

You have to inform google that you want the crawlers and bots to crawl through the information on your webpage and get it indexed on the relevant queries. Use robots.txt file in backend to inform the crawlers.

Next up is to work on your webpages by adding relevant content based on the user queries and solutions to their answers. Use highly targeted keywordsand broad match keywords since the search query trend has changed now-a-days.

Make your site is mobile responsive and make it more attractive by adding different elements. Your website should look appealing to the user and they should enjoy navigating your website.

Factors like mobile optimization, AMP (accelerated mobile pages), images, infographics, alt tags on images, page load time, etc, all play a major role in deciding your ranking on SERPs.

Make sure you follow google guidelines otherwise you would be penalized by google.